Each time a person chooses to take a shower rather than a bath, it’s fair to say that the last thing on their minds is how this benefits a small-cap company. Still, rest assured, Norcros is delighted. Britons’ preference for showers over baths was mentioned by Nick Kelsall, the company’s chief executive, yesterday as he reported a ninth consecutive year of growth.
Norcros, as you may have guessed, makes everything to do with showers — shower heads, shower cubicles, shower trays, bathroom furnishings, valves, other accessories and adhesives. Its most recognisable brands are Triton, the electric shower maker, and Johnson Tiles. It also makes kitchen taps and sinks under its Abode brand and operates in South Africa as well as Britain.
That diversification is a